Marketing ideas to get you noticed in the fight against the Coronavirus. This is a must-read for anyone who wants to market their business, products, services, or anything else to fight this disease. We’re all dealing with Coronavirus right now, which means that everyone is trying to find ways to market their business during this time. This is a great time to look at your current marketing channels and how to use them to reach people during a crisis.
During times like these, when the world changes dramatically, it’s easy to feel lost and overwhelmed. But you can keep your head above water with a little creativity and preparation. With the Coronavirus pandemic spreading worldwide, people are struggling to cope with the uncertainty, causing a lot of anxiety, panic, sadness, and grief. We have compiled a list of marketing ideas you can use to get noticed during this time. It doesn’t matter whether you are a local business or a national brand; these ideas can work for you, too!
The best way to market is the way that makes you money. When selling products and services, the most profitable way is to do it via email. Email is still one of the top tools marketers use, and it’s a lot more effective than social media. According to Statista, “Email marketing remains the largest channel for emailer-to-consumer (C2C) sales. Email continues to be the most widely used channel for C2C commerce.”
As long as you’re sending relevant and useful emails, you’ll be able to make a lot of sales. During this time, I’ve seen a lot of “Coronavirus marketing ideas” pop up on Twitter. Many create lists and videos, share articles, and make sales pitches. I’m not going to lie; I love marketing, and I’ve been doing it for a long time. But I also believe in “the science of doing good.” And “the science of doing good” always uses the most efficient channels possible.
You can’t just create a list of “Coronavirus marketing ideas” and expect to make money. You must understand how people work and what they must be looking for. So, you have to spend time understanding your audience. The first step is to figure out who your audience is. Do they work in a certain industry? Do they have a job title or role? Are they male or female?
There are many things you can do to increase engagement during this time, and they all fall under four basic categories:
- Social media
- Blogging
- Content creation
- Productivity
Social media
Social media is a powerful tool for marketing during times of crisis. Not only does it allow you to stay in contact with your customers, but it also allows you to share news and information about your business. I wrote a blog post about the Coronavirus and how it affects different types of companies. This post received hundreds of engagements and hundreds of comments. I posted a screenshot of me outranking high-authority websites in a big Facebook group. The accompanying post was equal parts bragging and sharing SEO knowledge.
The result was over 250 engagements and over 100 comments! Many beginners posted to thank me or tag their friends, and many intermediate and advanced SEOs chipped in with their agreement or disagreement. But that’s not the point. The point is that this likely caused over 100 extra people to search for the keyword in question over the next 24 hours.
Many of them clicked through my article and even read it. This surge in “panic” search traffic led to the algorithm prioritizing my writing, and it has been ranking in the top three ever since. While it had SEO benefits, the traffic was generated via Facebook organic marketing.
I’ve already written about how to survive during this pandemic, and today, we will look at how you can make money. What you need to do is to ensure that your marketing is still effective. If your business is digital, you must continue updating your website, optimizing your social media pages, and driving traffic. If you’re a physical business, you must remain active on social media, host live events, and start new promotions.
We’ve all heard about Coronavirus (COVID-19). Most of us stay home, avoid contact with others, and stay safe. But what if there were a way to get noticed during this time? And there are a lot of ways to do it. So, how can you “take advantage” of this time?
Create a “virtual” website.
This is the most obvious way to use social media during this time. It’s also an opportunity to show off your expertise. While you’re not running a physical website, you are running a virtual one. And it can be as simple as creating a blog post about what you know.
If you know the basics of HTML or WordPress, it’s a relatively easy task. You can use services like Squarespace and Wix to be more “proactive” and build a more sophisticated website.
Either way, the goal is to use this as a platform to show off your skills and get noticed.
Use infographics
If you’re unfamiliar with infographics, they’re images with information. They’re usually designed to help someone understand something quickly and visually pleasingly and are great at conveying a message. And, unlike text, they can be shared, liked, commented on, and shared again.
When you’re trying to get noticed, they’re a powerful way to do so. They can help you get many likes on a single image or page and increase your followers.
Q: How can I market my business during this difficult time?
A: First, thank you for your concern for us and our families! During this difficult time, our top priority is to ensure everyone in our community is safe and healthy.
Q: How can I get my marketing message noticed?
A: Your message needs to be clear and concise and include an offer or benefit to your customer/client. If possible, use the current Coronavirus crisis to your advantage. You could send a letter about relieving local businesses during the attack. You could also have a sale on your website for customers who have lost business during the attack.
- Coronavirus Causes Depression.
- Coronavirus Causes Anxiety.
- Coronavirus Causes Migraines.
- Coronavirus Causes Insomnia
Conclusion
As we enter the new year, standing out from the crowd has never been more important. The coronavirus outbreak has put everyone on edge. This is the perfect opportunity to exploit the public’s heightened fear and create something to help businesses thrive. It’s not easy to come up with marketing ideas that are both relevant and effective, but there are plenty of options available to you. You need to know where to look.