Abstract

This article introduces the educational solutions module of the world’s most recent personal and professional problem-solving site, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway.

Introduction

This article aims to introduce the educational solutions module of the world’s most recent personal and professional problem-solving site. The report is addressed to those readers who may have an academic problem bogging them and may be looking for a way out of their predicament. The reader may be a parent, child, or student.

Educational

It is a common fact of life that we all have problems. We are often frustrated or lash out because we cannot find accessible and reliable information about our issues. This specialist site fills this need – as our pragmatic friend for solving our educational problems.

To be of the greatest use to people, a problem-solving site must combine pragmatic discussions of their personal or professional problems with merchant products that provide more detailed information. Typically, the website will provide free information in news, articles, and advice, directing the visitor on how to solve her problems.

Complementing this, the website will also provide merchant products that discuss how the visitor can resolve her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site – and so will the world’s most recent personal and professional problem-solving site and its specialist sites. We have adopted the approach below to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.

Competitive Offerings

The following are the top educational sites on the Internet and their offerings. US Department of Education. It defines the US education policy and provides information on financial aid, academic research and statistics, grants and contracts, and teaching and learning resources. Educational Testing Service. It offers a range of test resources.

FunBrain.com. Provides educational games for K-8 kids.

PrimaryGames.com. Provides fun learning tools and games for kids.

GEM. It provides educational resources such as lesson plans and other teaching and learning resources.

Education World. It provides advice on lesson plans, professional development, and technology integration.

NASA Education Enterprise. It provides educational materials and information relating to space exploration.

Spartacus Educational. It is a British online encyclopedia that focuses on historical topics.

Department for Education and Skills. It is a UK government department site that offers information and advice on various educational and skills topics.

Times Educational Supplement. It offers teaching news, teaching & educational resources, and active forums to help UK teachers.

All these sites are useful in the domains that they cover. Their main limitations are as follows:

1. They tend to cover only a very narrow educational market segment.
2. They do not take the daily educational needs of the typical family as their starting point.
3. They lack a problem focus; i.e., they do not formulate the typical learning and educational problems pupils, students, and parents face daily.
4. As a result of the preceding point, the solutions offered are not as intelligent (i.e., problem-centered) as they could be.
5. They do not offer merchant products that deepen the visitor’s understanding of her problem and the consequent solutions.

The educational solutions module of the world’s most recent personal and professional problem-solving site addresses these problems by targeting a diversity of market segments, adopting a customer profile that fits the typical education-pursuing family, considering the specific needs or issues that this family may face, offering incisive (problem-centered) solutions to the various topics, and offering a range of merchant products that deepen the visitor’s appreciation of her difficulties and of the solutions that apply to them.

Customer Profile

The educational solutions module’s customer profile or target visitor characteristics are the same for all specialist sites of the world’s most recent personal and professional problem-solving sites. The site has been designed to meet visitors’ needs with educational problems. It is intended for males and females, even though it is often convenient to refer to just one sex when writing.

This visitor uses search engines to find solutions and research information about her personal or professional problems. The visitor is serious about solving her problem and is, therefore, willing to buy products that help her to achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which ones to acquire. This information will help her apply her finances economically and avoid wasting money. The visitor will want a money-back guarantee so that if a product does not live up to expectations or is misled into buying a product, she can get a refund. Such a guarantee absolves her of purchase risks.

The visitor is intelligent (without necessarily being a genius), educated (without necessarily being a Ph.D.), computer literate (without necessarily being a computer guru), and money-minded (without necessarily being a freebie hunter or an unemployed person). This, of course, does not mean that freebie hunters or unemployed persons cannot gain a thing from the site. On the contrary, there is a great deal of free information on the site, so it is hard to see how anyone can gain the full benefits of the site without buying products.

The visitor wants high-quality information products (usually in digital form) and wants to pay the lowest price for these (without spending so much emphasis on a price that she compromises quality). The visitor also wants free bonus offers attached to the purchased goods. The visitor is self-reliant and can cope independently by reading, digesting, and applying advice about her problem until she solves it or discovers that she needs help from a professional. At this point, her acquired knowledge will help her to reduce her consulting fees. As a result of the knowledge gained, the visitor will assess consultants to avoid incompetent or fraudulent ones.

Problem-centered Solutions

Our free solutions are organized through pragmatic articles that top experts write. Each article addresses a specific daily problem but does not go into detail. It explains the situation and tells the visitor what she must do to solve her problem. However, it does not tell the visitor how she must solve it – this is too much for an article. To determine how the visitor must buy a product (usually an e-book or e-book set) goes into greater depth.

The set of educational articles that we have chosen to provide the initial solution to a visitor’s problem are as follows:

Signs of a Gifted Child – Inform parents how to identify whether or not their children are gifted. Essential Parenting Lessons for Enriching Your Child’s Education – Teaches parents how to enhance their education. Using Positive Affirmations to Be a Better Student – Teaches students how to use positive affirmations to improve their performance.

They Are Just Afraid of Writing – Teaches writing skills to students.

How Can Parents Encourage Their Children to Read? – Shows parents how they can improve their children’s reading skills.

Test Preparation Tutoring – Discusses tutoring students to prepare for tests or exams.

Test-Taking Strategies – Discusses various strategies for taking and passing tests or exams.

Playing and Winning the Scholarship Game – Describes how to win scholarships.

How to Get a Scholarship to a UK University – Describes how to win scholarships to a UK university.

Saving Money for College – Instruct students on how to save money to prepare for college.

Student Loans: When Your Educational Dreams Can’t Compete with the Cost – Explains students the benefits of a student loan.

Education Loans Can Fund a Higher Degree to Boost Your Career – Also explains to students the benefits of a student loan.

The Secret to US Department of Education Loans – Teaches students how to get a US DoE loan to finance their higher education.

Student Loan Consolidation – Save Money, Pay Less, Spend More – Explain to graduates how to use loan consolidation to reduce their loan repayments.

Higher Education: Finding the Right College for You – Explains students how to find the right college or university for their higher education studies.

Mobile Learning – An Alternative Worth Considering – Explains the concept of mobile learning and its place in education.

Online Degrees – Is Online Education Right for You? – Analyses the merits of online learning compared to traditional learning.

An Online College Education Overview – Reviews the whole concept of online learning.

Finding the Right Quotation for Your Paper or Speech Online – This Shows writers and speakers how to find the right quotation to use in their writings or speeches.

Collaboration: An Important Leadership Development Skill – Explores the useful concept of collaboration and its role in leadership development.

At the end of each article is a list of merchant products that supplement the article’s content. A link is also included for accessing the educational product catalog.

Target Markets and Product Offerings

Let us turn to the target markets and their product offerings. We have positioned the segments to address the various needs over time, and at any given time, a customer may belong to one or more market segments. There are three general classes of products offered: ClickBank products, Google products, and eBay products. Google and eBay products are presented on each page of the site. ClickBank products are grouped into product categories that match the target markets. These categories and their markets are as follows.

Children and Parenting. This consists of visitors who want parenting solutions for improving their children’s upbringing. Their needs are met through the Children and Parenting section of the educational product catalog.

Difficult Admissions. This consists of visitors who want to learn how to get admission into top universities. Their needs are met through the Difficult Admissions section of the educational product catalog.

Esoteric Needs. This consists of visitors with unusual needs. Their needs are met through the Esoteric Needs section of the educational product catalog.

Financial Aid. This consists of visitors looking for scholarships, grants, or loans. Their needs are met through the Financial Aid section of the educational product catalog.

Leadership Skills. This consists of visitors looking to develop their leadership skills. Their needs are met through the Leadership Skills section of the educational product catalog.

Learning. This consists of visitors who want to improve their learning ability. Their needs are met through the Learning section of the educational product catalog.

Mental Speed. This consists of visitors who want to explore their mental speed. Their needs are met through the Mental Speed section of the educational product catalog.

Positive Affirmations. This consists of visitors who want to transform their negative dispositions into a positive mindset to improve their performance. Their needs are met through the Positive Affirmations section of the educational product catalog.

Speaking. This consists of visitors looking to improve their speaking skills. Their needs are met through the Speaking section of the educational product catalog.

Tests and Exams. This consists of visitors looking to master exam techniques. Their needs are met through the Tests and Exams section of the educational product catalog.

Writing. This consists of visitors looking to improve their writing skills. Their needs are met through the Writing section of the educational product catalog.

Usability Considerations

Usability has been enhanced to make it easy for the visitor to find solutions to her problem by following these steps:

1. The first thing the visitor sees is a set of articles whose titles represent the specific problem area they address. The reports are accessed from the Educational Problem Solving menu of the navigation bar to the left of the screen or from the Educational Problem Solving main page. Scanning these articles lets the visitor identify whether or not her problem is covered. If not, the visitor can check the educational product catalog through the Product Catalogues menu of the same navigation bar to see whether a product that answers her query exists. If she finds nothing, she knows that her problem is not addressed. She can proceed to the Related Sites pages, accessible from the left navigation bar.

2. If the visitor finds an article that addresses her problem, she can begin to explore that she will find products that discuss her issue more deeply. She can also access the educational product catalog through an article page.

Conclusion

This article has introduced the educational solutions module of the world’s most recent personal and professional problem-solving site. The report has examined competitive offerings, the target customer profile, problem-oriented solutions, target markets, product offerings, and usability considerations. It concludes that the module is a major contribution to the information superhighway.

An Agbormbai is the editor and webmaster of Personal and Professional Problem Solving – a website that fills a vacuum on the Web. He has a Ph.D. from Imperial College London and enjoys an interdisciplinary upbringing, having worked or studied in aerospace engineering, information systems development, and management. The educational solutions module is one of many Personal and Professional Problem-Solving specialist sites.