In 2017, businesses without websites were like teens with pagers: they truly don’t exist anymore. And it’s now not sufficient for an organization to have an internet site; it must be a flowery website. It needs to have a smooth, intuitive interface to combine with a corporation’s social systems and its desire to display properly on a mess of different screens. It wishes to load properly, fast, and reliably, or twenty-first-century clients will navigate right off it and onto a competitor’s website.

The massive majority of SMBs use WordPress to construct their websites. Currently, the open-source gadget powers 28 percent of the net. Its reputation springs from the truth that getting something live’s free and quite easy. To be sure, there are some awesome blessings to WordPress, especially for groups simply starting. But there are also some drawbacks.

WordPress

WordPress websites can be an SEO nightmare.

As I reported in a unique Adweek article these days, in recent times, brands have been constructed more on seek than on messaging. On the floor, the search engine optimization functions of WordPress are excellent. As Maggie Sawyer in AdNgin writes, “WordPress is the search engine marketing-friendly platform that mechanically optimizes your website and boosts its ranking on numerous search engine platforms.” But there’s a vital caveat: WordPress makes all of it too clean to reduce your search engine optimization to rubble if you aren’t familiar with its tagging and class gadget. In other words, it’s spotless to turn out to be doing greater harm than correct with your SEO.

Optimizing for social sharing will sluggish you down

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To get real advertising and marketing leverage out of your web page, social sharing must be smooth, intuitive, and strong. But to get that, you’ll want to put in a plugin. The first hassle is that choosing the proper plugin won’t be smooth. Some popular ones, like Jetpack and SumoMe, have known compatibility faults. Regardless of which you pick, the more plugins you use, your website will be slower. This is a nice segue into my next point:

Today’s clients definitely won’t tolerate sluggish websites.

In any open-source application, the code can come from any developer (whether or not professional, or not a lot), making it hard to keep the general codebase efficient and speedy. Sluggish page velocity is one of WordPress’s bigger, more vast drawbacks. Just a glance at the wide variety of pages devoted to speeding up your WordPress site suggests how huge a problem this sincerely is. Why is your web page pace so critical? Google wants to supply proper website online experiences. And a gradual site is not a terrific revel in. And it’s not just your clients that stand to lose if your page takes more than 3 seconds to load: in case you’re going for walks or paid commercials, 1/2 your price range might be going out the window due to slow load times.

Page speed optimization is a basic code-stage issue; developers who understand this layout sites closely to Google’s PageSpeed satisfactory practices. When they do, they see a boom in conversion metrics like more time on the web page, better engagement, and better conversion. Indeed, online-building structures have adopted web page pace first-rate practices as a massive priority among paid websites.

“Once it has become obvious how essential page speed—particularly, cell page velocity—is to key metrics, we set about reconfiguring the way our sites are coded,” explains Amir Glatt, CTO of site constructing platform Duda. “Duda websites are coded to ensure they closely observe Google’s fine practices for load times. This type of ground-degree dedication to web page speed could make or damage your overall performance.”

Or security breaches

Today’s online customers are also increasingly more annoyed about security. WordPress is thought to have an excessive rate of security risks, rising from WP middle troubles, topic vulnerabilities, and the sizeable use of plugins. To give you a concept of the scope of the problem, I visited WPScan’s vulnerability database, which reports actual-time WP middle, plugins, and subject vulnerabilities. The eight 000 lively vulnerabilities instructed me all I needed to recognize.

As excessive-profile security breaches and hacks preserve to make news, customers are more aware of the dangers of inputting their non-public and financial records on a site that doesn’t have an “HTTPS” designation. And Google has considered HTTPS fame, considering 2014 as a ranking signal.

You can get SSL certificates and HTTPS answers in WordPress, but it’s now not easy, as this submission from Kinsta indicates. Your great guess can be to search for a website builder that offers SSL/HTTPS built right in. You’ll store the hassle and price of including it. More importantly, your website visitors will know that their statistics – and your price gateway – is safe and at ease.

WordPress and the bottom line

Rebecca Haden of Haden Interactive explains, “If you operate WordPress, you can have a software program platform constructed with the aid of one group, a topic built using someone else, and a group of plugins and extensions constructed through different humans.” Troubleshooting the problems and fixing the code can be time-consuming and steeply-priced.

Templates themselves are some other hidden costs: While the $39 template special might appear first-rate, it will perpetually need a few vast developments to make it look and act the way you want it to. More steeply-priced themes may additionally come up with less hassle. However, the precise ones can get luxurious fast. Throw in the expenses of SSL certificates, paid plugins, and ongoing development to repair what breaks whenever there’s an update, and you may be facing a few quite hefty prices.

But most importantly, your website is the last advertising device and ought to be finely tuned, which will help you force more sales. And even though WordPress sites may be “loose” to install, while you don’t forget all the approaches that complicate your enterprise goals, you could decide that the twenty-first century is the right time to improve that website. Maybe ditch that pager at the same time as you’re at it.